Genuineness or Marketing Scheme?

Often we say..."we just want to be genuine." So we plan events or do things in the community that are acts of kindness and thus show that we genuinely and authentically care. We criticize other churches that form no relationships with people and just want to shove the gospel down others throats and if they don't listen...they care no more. They have an agenda...and if the agenda fells then they move on. So the new thing...be genuine, no agenda...just care. But is there really no agenda? I mean....if you just care and have no agenda then why so intentional about making sure everyone knows who is doing it? We do gas buy downs or give out waters...or whatever...but we make sure whatever we do to show that we care has our name tacked to it so that they will in essence...come to our church. Do we really care....or are we simply just marketing ourselves in the name of caring? The very thing we are critical of we become if the only reason we are "caring" is to get our name out. We have an agenda....that is, to market ourselves...its a great marketing scheme....but do we sincerely care that the families in our community who have needs that need to be met? And do we want to help meet them...regardless if they know where we are from...and who we are? I think its a good question. I think you can achieve both...but evaluate yourself...check your motives...and be the church...in the name of Jesus....not the name of your church.